Facebook Ads Service for Local Businesses
Search brings in people who are already looking. Facebook ads reach the ones who aren’t yet, right in your service area. I build campaigns around calls, bookings and form leads, test creative every month, and report on cost per lead in plain English.
Why Your Facebook Ads Get Likes but No Leads
Most local ad accounts I review are spending money. The problem is what they’re spending it on.
Boosted posts instead of campaigns
Boosting gets reach and likes, but rarely the calls and bookings you actually want.
Targeting far too wide
Ads shown across a whole state or country waste budget on people you can’t serve.
No tracking in place
Without the Pixel and conversion events, nobody knows which ads bring leads.
The same ad for months
People stop noticing an ad they’ve seen ten times, and costs creep up.
What Most Facebook Ads Management Gets Wrong
I’ve taken over plenty of accounts that looked busy but brought little. Here’s what I see, and what I do instead.
What’s Included in Facebook Ads Management
Account & tracking setup
Business Manager, Meta Pixel and Conversions API set up so every lead is counted.
Local audience targeting
Radius targeting around your service area, plus interest and lookalike audiences.
Ad creative & copy
Image, video and carousel ads written for your customers, using real photos of your work.
Lead forms & landing pages
Instant forms or landing pages built to turn clicks into real enquiries.
Retargeting
Ads for people who visited your site or engaged with you but didn’t get in touch.
Monthly reporting
Spend, leads, cost per lead and what I’m testing next, in plain English.
My Process, Step by Step
Audit & goals
I review any past ads, agree a lead goal and set a realistic budget.
Tracking & setup
Pixel, conversion events, audiences and lead forms set up and tested.
Launch & test
Several ads go live, and budget moves toward the ones that bring leads.
Optimize & report
New creative tests, audience tweaks and a short report on cost per lead.
What to Expect, and When
The first leads often arrive in the first two weeks. Expect four to six weeks of testing before cost per lead settles at a steady level.
This Probably Isn’t for You If…
Questions About Facebook Ads
Do Facebook ads work for local businesses?+
Yes, when they’re targeted to your service area and built around a clear action like a call, booking or form. They work especially well alongside local SEO.
How much should I spend on Facebook ads?+
It depends on your area and goal. I’ll suggest a starting budget on our call that’s enough to test properly without wasting money.
Is the ad spend included in your fee?+
No. Ad spend is paid directly to Meta from your own account. My fee covers setup, management and reporting.
Will my ads also show on Instagram?+
They can. Meta lets the same campaign run on Instagram placements, and I turn them on when they bring better leads.
Who owns the ad account?+
You do. I work inside your Business Manager as a partner, and you can remove my access at any time.
How do you measure results?+
By leads, cost per lead and lead quality, tracked with the Meta Pixel and Conversions API, not by reach or likes.
