How I got here
I started in traditional local SEO agencies, working on local search campaigns for service businesses and clinics. Over 4+ years, I’ve personally managed and optimized over 200 Google Business Profiles and ranked over 130 websites for local search terms. Along the way, I realized two things.
01Most local businesses don’t need “more SEO.” They need focused Local SEO that improves Google Business Profile, Maps visibility and local authority.
02Many agencies sell Local SEO but assign the work to juniors, while the “expert” you spoke to disappears after the sale.
So I built my process differently. Today I focus on Google Business Profile optimization, Maps ranking, citation work, and AI-driven local visibility — AI Overviews, AI Mode and LLM citations.