Local Services Ads Management for Local Businesses
Local Services Ads put your business at the very top of Google with a Google verified badge, and you pay per lead, not per click. I handle verification, setup, budgets, reviews and lead disputes, so you get more real jobs from every dollar.
Why Your Local Services Ads Aren’t Bringing Enough Jobs
Most LSA accounts I see were set up once and left alone. That’s where the leads and money slip away.
Stuck in verification
Background checks, licences and insurance go back and forth for weeks, so the ads never go live.
Paying for bad leads
Spam, wrong-service and out-of-area leads get charged, because nobody disputes them.
Few reviews on the profile
LSA ranking leans heavily on reviews and responsiveness, so a thin profile shows less often.
Missed calls and slow replies
Google tracks how quickly you answer. Missed calls push your ads down and cost you jobs.
What Most LSA Management Gets Wrong
Local Services Ads look simple, but the details decide how often you show up and how much each job costs.
What’s Included in Local Services Ads Management
Verification support
Help with background checks, licences, insurance and documents until the account is approved.
Profile & service setup
Job types, service areas, hours, photos and business details set up to match what you really do.
Budget & bidding
A weekly budget and bidding approach that keeps lead flow steady without overspending.
Lead review & disputes
Every lead checked, and spam, wrong-service or out-of-area leads disputed for credit.
Reviews & responsiveness
A review routine for your LSA profile and tips to answer calls and messages faster.
Monthly reporting
Leads, cost per lead, booked jobs and disputed credits, in plain English.
My Process, Step by Step
Eligibility & goals
I check your services qualify in your area and agree a lead goal and budget.
Verification & setup
Documents, checks, job types, service areas and profile details completed.
Launch & review leads
Ads go live, leads are reviewed weekly and bad ones disputed.
Optimize & report
Budget, job types and reviews tuned, plus a short report on cost per job.
What to Expect, and When
Verification can take from a few days to several weeks, depending on your trade and location. Once live, leads usually start within the first week.
This Probably Isn’t for You If…
Questions About Local Services Ads
What are Local Services Ads?+
They’re Google ads that appear at the very top of the results with a Google verified badge. You pay when a customer contacts you through the ad, not when they click.
Is my business eligible for Local Services Ads?+
It depends on your service and country. Many home service and professional categories qualify in the US, UK, Canada and Australia. I’ll check yours on our first call.
How much does a lead cost?+
It varies by trade and area. Google sets typical lead prices for each job type, and you control your weekly budget.
Can I get money back for bad leads?+
Often, yes. Google lets you dispute leads that aren’t valid, such as spam or a service you don’t offer. I review and dispute them for you.
Is the ad spend included in your fee?+
No. Lead costs are paid directly to Google from your own account. My fee covers setup, management, disputes and reporting.
Should I run Local Services Ads and Google Ads together?+
Many businesses do. LSA brings pay-per-lead calls at the top, while search ads cover services and areas LSA doesn’t.
