Google Ads Service for Local Businesses
Google Ads put you in front of people searching for your service right now. I build local search campaigns around calls, bookings and form leads, cut wasted spend every week, and report on cost per lead in plain English.
Why Your Google Ads Spend Doesn’t Turn Into Calls
Most local Google Ads accounts I review aren’t short of budget. They’re losing it to the wrong searches.
Broad match on everything
Ads show for loosely related searches, like jobs, DIY guides and services you don’t offer.
No negative keywords
Without a negative list, the same wasted searches cost you money every single day.
Clicks tracked, calls not
If calls and forms aren’t tracked, Google optimizes for clicks instead of customers.
Ads sent to the homepage
Sending every search to your homepage loses people who wanted one specific service.
What Most Google Ads Management Gets Wrong
I’ve taken over accounts that looked busy in the dashboard but brought few real leads. Here’s what I see, and what I do instead.
What’s Included in Google Ads Management
Account & conversion tracking
Calls, forms and bookings tracked in Google Ads and GA4, so every lead is counted.
Local keyword research
Service-and-city keywords with real buying intent, plus a negative keyword list from day one.
Campaign structure
Campaigns split by service and area, with location targeting set to people actually in your area.
Ad copy & assets
Ads written for your customers, with call, location, sitelink and callout assets.
Landing page advice
Each ad group points to the right service page, with fixes to help it turn clicks into calls.
Monthly reporting
Spend, leads, cost per lead and what I’m changing next, in plain English.
My Process, Step by Step
Audit & goals
I review any past campaigns, agree a lead goal and set a realistic budget.
Tracking & build
Conversion tracking, keywords, negatives, ads and assets set up and tested.
Launch & refine
Search terms reviewed weekly, waste cut, and budget moved to what brings leads.
Optimize & report
Bid, ad and landing page tests, plus a short report on cost per lead.
What to Expect, and When
Calls can start in the first week. Expect four to eight weeks of refining search terms and bids before cost per lead settles at a steady level.
This Probably Isn’t for You If…
Questions About Google Ads
Do Google Ads work for local businesses?+
Yes, when they target people in your service area searching for a specific service, and when calls and forms are tracked. They work especially well alongside local SEO.
How much should I spend on Google Ads?+
It depends on your area, competition and cost per click. I’ll suggest a starting budget on our call that’s enough to test properly without wasting money.
Is the ad spend included in your fee?+
No. Ad spend is paid directly to Google from your own account. My fee covers setup, management and reporting.
What’s the difference between Google Ads and Local Services Ads?+
Google Ads charge per click and link to your website. Local Services Ads charge per lead, show at the very top with a Google verified badge, and are only available for certain services.
Who owns the ad account?+
You do. I work inside your Google Ads account as a manager, and you can remove my access at any time.
Should I run ads or do local SEO?+
Ads bring calls from day one but stop when you stop paying. Local SEO takes months but keeps working. Many businesses run both, then lean on SEO as it grows.
